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From campus walls to Facebook walls: UNBSU now using fewer posters in favour of social media

As the semester gets into full swing, you might notice something missing from campus walls.

The UNBSU has been using fewer posters this year as a means to advertise their events.

“This summer we started working on our communications strategy, which is something that the union hasn’t really had in the past. One of the things we decided on was that we wanted to try to move away from posters,” said Greg Bailey, president of the UNBSU.

“Posters in terms of communication are lazy. You’re not really interacting with anyone; you’re just putting information out there and hoping that people get it,” he said.

Bailey hopes to move away from the poster state of mind and improve the union’s social media and digital communication. He also plans to make the union’s street team more active.

“It hasn’t been easy. Our website switched servers so we’ve been trying to clean everything up there and we had troubles with our mass email,” he said.

A new UNB app is currently in the workings, but Bailey says that maintaining it is not the union’s main priority.

“It’s available and we’re putting up content but we’re still trying to patch up some stuff on the website front, let alone get an app functional and keep it up to date,” he said.

So far, the decline in posters has not affected event turnout according to Bailey, even though the number of people in attendance at a recent Rich Aucoin concert put on by the UNBSU was lower than anticipated.

“There’s a lot of stuff that goes on that no one knows about. There was a concert here a couple weekends ago and there was like no turnout. I didn’t know about it until the night it was happening and I already had plans,” said Tasha Dickinson, a third-year kinesiology student at UNB.

“I don’t know if I would go for a ‘one for one’ connection between the number of posters and the number of people in attendance. Some years are better than others,” said Bailey.

Bailey said poor timing was likely a key factor in the low attendance.

“September is the busiest month of the year. We tried to keep up the energy, but if we didn’t keep up the attendance then that’s what happens. And that’s something that we take into account when we plan concerts,” he said.

Bailey urged students to come forward and tell the union how to they would like to receive information.

“Really we would like to hear from students — what’s the best way to get in touch with them? A lot of what we’re going to be doing is asking students what they want to hear and how they want to hear it,” said Bailey.

The UNBSU aren’t the only ones who think posters have become outdated. Dickinson said that Facebook is most likely the best way to inform students about upcoming events.

“Posters are only effective if they’re in places that I can stop and see them. Usually, just passing through, no one stops and looks at a poster if it’s at a fountain or on the back of the bathroom door. You’ll take a glance at it, but otherwise you just don’t see it.”

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