When I was younger and my older sister came home from university for a weekend, I remember her bringing a season of Lost. She said that her and her friends had been watching it together, and she had brought it home to both show me and to keep up with everyone else.
This was only a few years ago, but having to actually own a physical copy of a TV show or movie seems archaic. Now, students have iTunes and Netflix and Pirate Bay, and even though we are binge watching shows and movies just the same, the way we are doing it is faster and more accessible than ever before. It is interesting to think about for a second.
But then I finally find something worth watching on Netflix and I click “play.”
The film starts with a black screen and the Volcom Stone crest that pretty much all of our generation will recognize. The company has that logo on T-Shirts, hats, hoodies, skateboards, snowboards, surfboards and probably the laptop of that skater kid in the corner of your class.
This movie is pretty awesome, though. Instead of being your typical skate, or snowboard or surf movie, why not have all three? Why not add a geometric circle into the sky to try and connect the different story lines of the film? Why not have psychedelic imagery throughout, or freeze-frames or slow motion shots or songs as over the map as the film itself. Volcom’s True To This is kind of like watching any extreme sports movie on acid. But in a good way.
The thing about movies like this is that they are trying to push the boundaries of filmmaking just like the athletes that are being filmed are trying to push the envelope in their respective sports. Recent films like Art of Flight or Into The Mind have been so amazing because of their breathtakingly clear camera work and phenomenal imagery. The film is just as much a piece of art as the moves the athletes are doing. True To This is different though. It has more of the home video feel. The feeling of a five-minute edit that teenagers around the world are making after a day of filming on the ski hill. It’s fast paced and grimy and familiar.
The best thing about True To This though is the length. Coming in at just over 40 minutes, the film keeps your attention the whole time and finishes before you can get tired. When the movie was over I looked around and all my friends were still awake. If that’s not a good sign, I don’t know what is.
The film’s website explains that Volcom’s mission is to show “that there is a higher level of consciousness to be found within one’s self through the internal and external journeys that board-sports, music, art and film provide.” They call this idea “spiritual intoxication,” and the film proves that “art” is not just paint on a canvas but can come in any form.