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President’s office gets new communications manager

David Stonehouse knows a thing or two about communicating.

The longtime provincial and national journalist is the new senior manager of communications in the Office of the President of UNB Fredericton.

“There are lots of great stories in the university and we haven’t been the greatest at telling them,” said Stonehouse, who most recently held the position of managing editor at Saint John’s Telegraph-Journal.

“People want to know what’s happening here and I’ve spent a career telling people and interpreting for people what’s happening and sharing that information.”

Over his 25-year career in journalism, Stonehouse wrote for such publications as The Globe and Mail, National Post, Maclean’s, Ottawa Citizen and Vancouver Sun. He joined the Telegraph-Journal as business editor in 2006 and within months was promoted to senior editor with responsibility for business and political coverage.

At his new gig, Stonehouse’s responsibilities will include directing strategic communications, providing advice and support to the president and others as needed and collaborating with communications staff on various initiatives in efforts to enhance the university’s reputation.

He joins two other recent appointments at the university, although his is the only newly-created position; Sonya Gilks has assumed the position of associate director of communications and Sarah Martell has assumed the position of brand and integrated marketing manager, both positions that were staffed to fill existing vacancies.

President Eddy Campbell said Stonehouse’s new position, which was created with reallocation of funding from the university’s Advancement Office, simply made sense as the workload always existed and had previously been carried out by the communications department or by external consultants.

“I’m really extremely pleased and delighted to have David with us. He has great qualifications and I’m really looking forward to working with him,” said Campbell.

“The administration, we are people of good intentions. We are trying to make this university better. We don’t have anything to hide. What we do really need to do is tell our story better.”

This, of course, is where Stonehouse comes in.

“Part of the problem in my view [is the] communications capacity at the university has been under-resourced for quite some time and I think that is about to change hopefully,” said Stonehouse.

“Quite honestly, this is a great institution and I believe it has great stories to tell and if I can play a part in that, I’m thrilled.”

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